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Friday, August 13, 2010

Developing a Website, Reprint by Cape Cod Video Search

508-317-1806

Developing a website is simple and can be done in a matter of days or weeks depending on the complexity of its back end systems. But, its promotion for wider public viewing through the search engines makes it a hard, time-consuming job. There are literally thousands of new websites every day but only a few make it to the top and fewer still are excellent moneymaking machines.




The difference between a excellent money making website and a normal webpage depends on how well optimized the website is and how well enabled it is for internet marketing purposes. Unless you are doing it for the fun of it, owning a website should be part of your overall business plot to maximize profits. Websites do this either directly (such as earning ad based revenues) or indirectly (promoting your products and services).



To achieve most favorable results from your website, you need to optimize it for simpler recognition by search engines. The more a website is recognized by search engines, the higher the rating it will achieve, which will result in more traffic. More traffic means more sales.



How websites achieve this higher rating and visibility is no magic. It is by sheer strategy and hard work. Here, we clarify some of the most vital strategies to apply.



1. Provide quality content. Your website must provide what people are looking for. Build keyword rich, quality and relevant content, updating it as often as possible. Internet marketing is about the quality and uniqueness of content and search engines recognize this. They provide higher ratings to websites that have fresh, keyword rich content that users will find relevant.



2. Excellent website design. Ease of navigation and content determines greatly how long a searcher will stay on the website. You want visitors to feel at ease when they visit your website. Things to look out for include; Make sure each page has a title tag with keywords on it. The content of the page must have the keywords repeated prominently for simpler picking by search engines. Build a site map for simpler navigation, organizing the web pages around their importance and on keywords. No one wants to waste time on a website where they can barely find the information they need. The same applies to search engines also.



3. Actively promote it. If you do not know how to market your website, engage the services of an internet-marketing professional. There are several ways to expose your website to the world. These include, linking it with other relevant websites. This way, people looking for the same information will land on it and so will search engines. You also need to submit it to directories. Directories list down and facilitate simpler searching of websites based on their content categories.



4. Be patient. Let your website grow organically and avoid use of black hat techniques to sell your website to the search engines. This will always rebound back on you and you will not like the results. Be patient, SEO and internet marketing are time-consuming activities.

Cape Cod Vidoe Search
                   508-317-1806
                                                    http://www.capecodvideosearch.com/

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