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BNI Yarmouth Convergence Group
Weds. AM 7am
Gull Wing Suites
http://www.bniconvergence.com
Rte 28 Yarmouth Ma
Wednesday, May 26, 2010
Chef Stan Langston*Cape Cod Sauce Company*
New Video for Chef Stan Langston
of the Cape Cod Sauce Company
774-216-9754
http://www.capecodsauceco.com
of the Cape Cod Sauce Company
774-216-9754
http://www.capecodsauceco.com
Monday, May 24, 2010
John Noonan Electric of Falmouth, "trimming" out a New Home in North Falmouth Ma 508-564-5700/508-563-5436
http://www.noonanelectric.net
Living and Working on Cape Cod!
John Noonan Electric of Falmouth, Ma
508-564-5700/508-563-5436
To The Rescue 2* The Chimney Pro of Cape Cod Ma
The BEST on Cape Cod
Eddie Norcross, The Chimney Pro of Cape Cod, Ma
508-241-0306
http://www.thechimneypro.com
Eddie Norcross, The Chimney Pro of Cape Cod, Ma
508-241-0306
http://www.thechimneypro.com
Thursday, May 20, 2010
Cape Cod Video Search*reprint*
http://www.capecodvideosearch.com
video
http://www.youtube.com/watch?v=Uzv4g4s1_qY
SEO Tips to Double Rankings, Traffic and Conversion
by SEO Design Solutions
Posted on May 17, 2010
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The only thing better than one search result in the top 3 positions in Google is two search results from a double ranking. This SEO tip works from pushing a competitor off the first page to broadening your websites keyword funnel and double traffic and conversions.
Two Results are Better than One
I read somewhere that 87% of search engine traffic for a given keyword is allocated from occupying the #1 position in the search engine results page. If you understand SEO, then this post will share a quick method to double your SERP position and the likelihood of improving keyword conversions, once you have reached the Mecca for a specific search term.
SEO is predicated on one simple premise, rankings; in order for SEO to be effective, it must produce ranking on the first page in search engines. Not only is this the crowning achievement of search engine optimization, but once you achieve a top 10 position, then you can pull other keywords into the spotlight as a result of strategic linking. We often refer to this as the buddy system for lateral linking.
Search engine algorithms pay particular attention to individual pages capable of offsetting all of the other inconsistencies of competitor's web pages and deem one page worthy above all others for any given search term.
Obviously the metrics are unique for each market, keyword or niche, but the reality is the same, once a top 3 or more importantly #1 or #1, 2 and 3 positions represent in Google. I have mentioned before, the fastest way to get a top 10 position in Google is to get a link from a website already ranking in the top 10 for that keyword.
It does not matter if that link is provided from your own website or another website, rankings are by the page and there is a daisy-chain effect of linking pages together that fuses the pages through a dynamic give and take relationship (based on citation). This citation can provide the algorithmic equivalents of trust needed for the newly linked page to jump in line past others duking it out for that keyword.
Depending on the competitiveness of the keyword or key phrase and the thresholds inherent to the barrier to entry; the time required to initiate a campaign, create all of the necessary content, inbound links and citation from other web 2.0 properties, RSS feeds and social bookmarking sites divided by the amount of time you invest managing or outsourcing the various components involved determine your profitability and return on investment.
With this in mind, from a tactical perspective, it's better to leverage the SERP positioning you already have, than look outside of your own website for off page ranking factor. If you understand the power of a #1 position, then you can replicate this next simple SEO tip.
1. Identify all current #1 positions in Google for keywords.
2. Validate they still exist.
3. Use Keyword Research to find "related keywords"� based on the #1 ranking
4. Link from the page that ranks to a new page (using similar anchor text or overlapping keywords to promote the new page).
5. Let the new page get indexed, then check the SERPs
Identify: My favorite tool for this is SEM Rush, but if you don't want to use this, there are other programs out there, or even Google webmaster tools can show you your websites top ranking SERP positions when you log in.
Either way, this is your base, so, identify the keywords which could represent hub status for your SEO campaign and pass along the power of ranking to other pages in your website.
Validate: Check to see if you still hold the #1 position, even a top 3 will do, but this tactics works better if you are at the helm of a particular search phrase.
Keyword Research: You should be able to gauge whether or not the keyword is profitable for you based on the frequency of hits and the type of traffic you garner as a result. You can always look through Google Analytics or whichever analytics package you have to assess the keywords that represent the highest percentage of traffic to your website.
Once you know what those keywords are, then use keyword research to find stemmed semantic variations that also fall under the same category or keyword cluster. Those related keywords will become the new focal point for step 4 *linking.
Linking: The closer the shingles (groups of keywords) the more effective this technique is. You can call this padding the search results (if you use similar exact match titles, tags or content), or you can pass this ranking factor along to help synonymous terms.
Simply go back and edit the page ranking in the #1 position and add a link to the new target page (with the keyword you intend the target page to rank for as the anchor text). Then, the authority from the page in the #1 position will group the new page under its umbrella and pull that page into the spotlight.
When the new page gets crawled and the old page reveals the connectivity between the two, typically a double SERP position occurs or a double position accompanies by jump links, breadcrumbs or the [+] with additional search results for that keyword appear in Google to showcase the degree of relevance your website has for the said term.
You can then build additional deep links from other sites or addition internal links to the newly dubbed page. As a result, you should see buoyancy for bother pages for multiple keyword variations related to the parent keyword cluster.
With this simple tip you can double your conversions by increasing your websites semantic array of keywords it appears for. Obviously you will know which keywords and traffic is most lucrative for your business model, but this technique is priceless for creating controlled keyword stemming if you understand the vast implications underlying its premise.
Monday, May 10, 2010
Cape Cod Video Search*Face Book Marketing*reprint
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Dummies Guide to Facebook Marketing By Martin Sejas (c) 2010 |
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Unless you've been living under a rock for the past 4 years, you know how popular and widely used Facebook is today.
Just a couple of years ago, you had to relentlessly encourage family and friends to join this social networking website (shortly after others had convinced you to join). Nowadays, it's rare to find someone who hasn't got a Facebook account.
508-317-1806
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At last count, there were over 350 million users on Facebook and this number is continuing to grow. It overtook MySpace as the number 1 social networking website on the planet last year and is just behind Google when it comes to online traffic. You can then understand how important Facebook marketing has become for websites everywhere.
It's Not A Pitch Zone
The most important thing to remember about social media is that it is not a place to blatantly and endlessly pitch your product or service. If you do this, then you will not get any favors from social media users, will get largely ignored and even receive bad reviews.
Social media is actually used for building relationships with potential clients in the market. There are a number of ways you can do this:
• you can post helpful information (links) that helps them solve a problem.
• you can personally chat with them to assist them.
• you can create content addressing the needs of users and post it.
The bottom line is that you want to be seen as genuine and helpful. This way, word can get out that you're the real deal and before you know it, people will become interested in what you have to provide in terms of products and services.
Of course, the things you share on social networking sites such as Facebook shouldn't be the nitty gritty stuff that you have to offer. You should share helpful information in the form of teasers that will interest people enough to ask and wonder if there's more. Offering free stuff is great for getting attention too.
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How To Market On Facebook
The great thing about Facebook is that from the outset, it has encouraged all users to use the website as a means of sharing information and marketing whatever they please. As a result, it has developed many ways for users to do this. You are not obliged to use every single one of them, but a combination of them can only improve your Facebook marketing.
Pages
This is probably THE marketing tool out there on Facebook. On its website Facebook describes Pages as "a public Profile that enables you to share your business and products with Facebook users." It is specifically designed for promoting a business and everything it has to provide. People can then become a Fan of your page and when they do this, they let their friends know that they've become a Fan of your page via their News Feed. The potential for your Page to gain a lot of popularity in a small period of time is great.
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Of course, it's all dependent on the content you give out for people to use. You need to show them a reason to become a Fan of your Page as well as a reason for staying on.
Events
Create events to be held at a certain date and time. Depending on your type of business, you can create one for a local or international audience. It can be any one of the following:
• seminar: It should be introductory and free but you could promote a paid one too.
• webinar: A seminar conducted online which anyone in the world can join.
• product/service launch: If you are about to launch a product or service, this is a way to gain attention.
The best part about creating an event on Facebook is that it can go viral, and before you know it, people will be attending your event in droves.
Advertising
Finally, about a year ago, Facebook introduced an advertising service where people can put ads promoting their website or their Facebook Page and they pay per click (PPC) or impression (CPM). It works in a similar way to Google Adwords.
You can target your ads to certain geographical locations but in addition, given the nature of Facebook, you can attach your ads to social actions. For example, if you were a wedding photographer and wanted to promote your services, your ads could be set up to appear only to females between the ages of 24 and 30 and whose relationship statuses indicate they are engaged.
It must be noted, however, that Facebook Advertising is still in beta mode which means that it will only improve in the near future.
Cape Cod Video Search
http://www.capecodvideosearch.com
Embrace Facebook
If you want to market your website online, you would be absolutely nuts not to use Facebook marketing as one of your key strategies. Just be careful not to get caught up in it too much because it can become a very time consuming activity.
Saturday, May 8, 2010
Tuesday, May 4, 2010
Monday, May 3, 2010
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