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Thursday, February 25, 2010

Rep. Matt patrick, on Wastewater Clean Up on Cape Cod, Ma


http://www.youtube.com/watch?v=qdF6MhboPGA

REP Matt Patrick
3rd Barnstable District
Cape Cod, Ma
http:www.mattpatrick.org

The projected costs of sewers are staggering for Cape towns, so it is important to take a more careful look at the alternatives. Conventional sewers are very expensive, but also have adverse consequences, such as disruptions in water hydrology and uncontrolled growth and development. They are also projected to take twenty to thirty years to achieve their goals of removing nitrogen from the estuaries and embayments of Cape Cod.

We believe that cluster systems, in particular, offer superior alternatives to sewers on the Cape. Cluster systems can meet the performance requirements of the nitrogen TMDL's and also be substantially cheaper than sewers. They can be installed in "hot spots" and show faster recovery in the estuaries. That's a win for the homeowner and a win for the environment. Our goal is to provide Cape Cod residents and town leadership with more information about how cluster systems in other states have been working.

We'll also show how comprehensive wastewater management planning should include the full range of financial, environmental, and community concerns. Other parts of the country are proceeding with "21st Century" technologies and designs. We're concerned that Massachusetts engineering firms are not paying enough attention to that progress. We're hoping to fill that information gap and provide Cape Cod towns with "Better, Faster, Cheaper" alternatives.


 video produced by
http://www.capecodvideosearch.com

Tuesday, February 23, 2010

The Falmouth Military Support Group, PSA

http://www.youtube.com/watch?v=ofCUDh5bI2A

The Falmouth Fire Dept. Chief offers a PSA for Carrol Kenny of the Falmouth Military Support Group.
Carrol organizes and sends out CARE packages for our troops overseas.  http://www.fmsgrp.org These are Cape Cod kids Carol is taking care of.  It seems like the least any WE ALL could do!
falmouthmilitarysupportgroup@gmail.com

Mickey Lacasse
http://www.capecodvideosearch.com
mickey@capecodvideosearch.com

Friday, February 19, 2010

New Video of Peter Watts Home Improvement, By Cape Cod Video Search







The latest business video produced by Cape Cod Video Search.
This will be loaded with keywords for this contractors categories and
upon release will be uploaded to the 8 most used video sharing sites.
Youtube, metecafe, my space yahoo, ect. Then we submit short articles and blog posts pointing to the video and the business owners websites. We load the video to all available social media pages. While all this is going on we are also releasing newsletters and press releases which also point back to the video and the website.
Our clients have FREE business listings in an ever increasing list 3rd party directories, internet yellow pages and MAPS listings.

What does this produce? 1st page search engine results in LOCAL SEARCH>

Here is an interesting exercise: come up with a top 10 list of keywords that you would use and post them back to me. I will come up with a concencus from all the responses.

Thanks
ML

Friday, February 12, 2010

Considering Google Ranking Factors, top 10

**Reprint from industry Blog**

Here is the list of my top 10 of important Google SEO ranking factors to consider:

1. Age of Domain: Age of URL is very important. If you just bought your domain a few weeks or even months ago you have a long road ahead of you. The reality is the age of your website helps build trust. If your website has been online for several years, chances are you have an established business.

2. Domain Hosting: Where is your site hosted? Find out through your hosting company what continent or country your site is hosted in. This can often times play a large role in search rankings. Always use a reputable hosting company. If your company is US based then use a hosting company in the United States. Also, I always recommend a dedicated IP when you can. There are virtual dedicated and cloud hosting solutions that are more affordable. Never use the cheapest hosting. The reality is, if you cannot afford hosting you should re-consider the business…I know this is harsh but very true. :)

3. Your Neighbors: If you have a virtual server, which sites like Godaddy usually are have been known to house hundreds of websites on one server. Make sure that your neighbors on your server are not classified as spam.

4. URL Structure: Make sure your URL structures are very clean. There should not be any random strings of characters at the end of your URL’s. This is part of the onsite search engine optimization process as well.

5. Content: Content is very important. To start make sure you have text on all your important pages, then make sure it is good text consisting of your targeted keywords spread throughout naturally. Simply put, ALWAYS write your content for humans, your website visitors first and NEVER write content for the solo purpose to achieve Google search engine rankings. Chances are the content will not be user focused or provide value to your visitors.

6. Internal Link Structure: Make sure your inner pages are linked correctly. Visitors should have easy made pathways connecting to your other pages from every page of your website. Make sure the code of your website is verified and keep flash and JavaScript to a minimum, if you can. Essentially make sure the site is clean, easy to use and interlinked to help the user experience.

7. Trust: Do you at least have a mailing address listed on your website? You should if you don’t. Google likes to see trust factors on websites so anything you can add that could help build trust for your audience will benefit your rankings. I always recommend having a phone number on each page of your website. Make it easy for people to do business with you, it all starts with establishing trust and that starts with contact information on your website.

8. Keywords: Make sure your website is optimized using your keywords. This means any alt tags for images, meta page information and existing content at the very least of things. Remember to naturally optimize your website based on the content of each page of your website.

9. Bounce Rate: Although bounce rate might not seem important if Google sees that nobody hangs out on your website for more than a few seconds before they leave this could be a ranking problem over time. Make changes to get visitors engaged with your website. Simple things, like video, newsletter sign up, call to actions, etc will help improve your bounce rate over time. Make sure you have proper tracking on your website, such as Google analytics.

10. Outbound links: Make sure the websites that you link to are 100% relevant to your business and industry. If you sell animals toys but you are linking to a site that sells shoes that is not very relevant and over time could really impact your rankings. Bottom line is if it makes sense to link to another site, then do so, but remember you could be sending your visitors away from your site.

11. Inbound Links: I know this was a list of my top 10, but I felt I had to mention inbound links. The key here (speaking as a white hat SEO person), don’t buy or exchange links. Market and promote your business online to build visitors to your website over time. If you do, then the relevant links will follow!

**Note: As the Google (and yes there are 2 other major search engines!) algorithm changes there are always new ranking factors that come into play, such as the page load time and many others. I am sure when I re-do this list a year from now, there may be another one or two additional factors.

There are many extensive factors that Google uses when determining website rankings. Very important to get these factors correct otherwise you could find yourself just spinning your wheels. The bottom line is it is all about relevancy and earning your visitors (and yes Google’s) search engine trust over time.
**reprint from industry Blog**

Latest Business Video

Tuesday, February 2, 2010

Cape Cod Video Search Describes the SEO process

Mickey lacasse describes the OPTIMIZATION process his new clients wentt through in January of 2010. Contact Cape Cod Video Search at 508-317-1806 http://www.capecodvideosearch.com