Monthly Newsletter for Cape Cod Video Search, By Mickey Lacasse

Happy Halloween!




Oh Sorry that was Sunday!

Cape Cod Video Search
508-317-1806

http://www.capecodvideosearch.com/


Today is the start of a new month, which means new opportunities to

advertise your businesses on The Web.!

Here is what I do every month for each of you.(there's more but I don't have enough paper)

(please feel free to ask questions later.)

1. update your g-mail account.



2. make new friends on your social media networks,



3. Update your free business listings in the most important sites, like Merchant Circle.



4. Create new FREE business listings for each business in directories and social bookmarking sites.



5. Create Blog Postings to feed out to your network



For those of You that have been active in sending in pics and text related to the pic,

I was able to do a little more for.



New videos were created for 6 of my clients, Their blog postings became more interesting.

Social media networks were able to host client created content and those videos.



In short, sending in pics, ect made their account more "active", therefore more productive.



Please feel free to call ME to talk about how WE can do better.



I would like to go over a point that can have a huge impact on your website ranking.



As I've said all along, their is a major difference betweet ON PAGE and OFF PAGE optimization.



If I built your site, both ON/OFF page work is done each month. I add videos, pics, ect.

Make some minor changes in text and keywords, ect. This work, on page, makes the site

new & exciting to the webcrawlers.



If you have your own webmaster, these jobs revert to your relationship with/him/her.



The videos, pics, text & keyword management are in his court.



I will provide the video files, ect.



In discussing this with potential clients I try to make this clear to the business owner.



In short if your site is lacking in what it needs, it will take a lot longer and more work to get



you moved up in the rankings. I've seen recently websites that were not even registered with the major



search engines. NO CHANCE A GOOD RANKING WILL BE REACHED!!!



What will show up are the references that I post in sites such as Merchant Circle, google maps,

yahoo and bing maps, and over time your website itself, because the 1st thing I do for a URL

is REGISTER it in over 300 search engines, including the 15 most popular, with GOOGLE at the top of that list.



For the month of November, please concentrate on written referals on the work you do, from your clients.

a keyword list for your business.

pics of before/after projects (and your commentary)



BLOGGING



I did several blogs for clients over the weekend releated to the coming winter.



Because I included search terms in the title and because the blog was posted on Merchants Circle, The post appeared the next day.



I searched "winterizing your home on Cape Cod"



I did this for one of my electricians.



On the search page were three references to the article

which included links back to the blog and to his website.

There was also a listing for one of the videos I did for his company.



So anyone searching for information about this type of project also got to see

the information about my client. NICE!!!



How about you! Use your imagination!



Have a great month, Kids!

Mickey Lacasse
Cape Cod Video Search
508-317-1806

http:://www.capecodvideosearch.com




PS: please forward a copy of this newsletter to your webmaster so you can discuss the services he is willing to provide for you.

Facebook Updates have an effect on rankings and search, REPRINT

REPRINT by Mickey Lacasse, Cape Cod Video Search
                                         508-317-1806


                                                 http://www.capecodvideosearch.com/

Facebook announced a few Platform updates, including updates to the Live Stream Plugin, "liked" articles appearing in search results, and improvements to real-time updates.



The second one is in line with a feature the company was testing that we mentioned recently. "Consistent with how we treat other Open Graph object types, we’ve introduced the ability to see articles shared by your friends in the search typeahead," says Facebook's Namita Gupta. "For instance, if your friend clicks 'Like' on an article at a news site, the article will appear in your News Feed and can now also surface in the search typeahead."



Is Facebook becoming more of a factor in search? Share your thoughts.



The results, as AllFacebook described upon finding the feature being tested, showed content based on the number of likes and the number of friends who liked the particular object. "The search results have now become dramatically more relevant with the inclusion of recent news articles, something that previously wasn't accessible via Facebook's open graph search results," AllFacebook's Nick O'Neill had said. "Currently, the search results only appear within the drop down from Facebook’s search box, however I’d assume that this will eventually shift to Facebook's search area, which has yet to undergo a significant overhaul."

Either way, there is clearly a direct connection between likes and search now. It's essentially Facebook's version of PageRank.



Search Marketing Implications



The most important thing to keep in mind here is something that has always been true about doing well in search: create good content. If you create compelling content, people will like it and if they use Facebook, they will "like" it. Considering Facebook has over half a billion users, that has pretty big implications.



Facebook has one major thing going for it that search engines don't - the ability to make content go viral. The more people "like" a piece of content, the more people will share it with others, and the more potential "likes" it can get. The more "likes" it gets, the more it will be exposed through Facebook search.



I can tell you that "likes" are a lot easier to get than links. If for no other reason, it is just much easier to hit a button to "like" a piece of content than it is to reference it in a blog post - and the majority of people probably aren't bloggers. This has huge potential as long as people continue to use Facebook, and those people actually use the Facebook search box.



The biggest obstacle here as far as Facebook-based search marketing, is that people generally don't think of Facebook as a place to search for content. However, the more relevant content they see in those times they do use the search box, the more likely they are to use that search box more in the future. Facebook has already been growing in terms of search market share. This is going to be a very important thing to keep an eye on.



If you haven't spent much time on a Facebook strategy, now's probably a good time to start thinking a little harder about it. Don't have a blog? You may want to reconsider.



Things get even more interesting when you consider Facebook Places as part of the equation, as well as examples of "liking" physical objects (products). Facebook has big plans for Facebook Credits, which could conceivably become a PayPal-like option used for online purchases all over the web. How attractive do you think it will be for consumers to simply have to log-in via Facebook to make a purchase rather than complete some long form with their credit card info every time they want to make a purchase? How critical will a Facebook strategy be at that point?



Remember, Facebook also just released that Page discovery tool, which should prove great for Page "likes".



As far as the other updates...









"We recently began supporting real-time updates for page updates and the following object property types: relationship status, significant other, timezone and locale," adds Gupta. "To support developers building with users' location data, we've also introduced the ability to subscribe to check-ins. Like all objects available via subscriptions, developers can only retrieve updates to check-in data after a user has the granted permission."



Facebook is rolling out the Live Stream plugin for all new and existing apps, as a way "to be more consistent with users’ expectations and other social plugins." All posts can now be seen in real-time by other people viewing the Live Stream. Facebook is also adding the option for users not to share their comments on Facebook. In addition, it now supports multiple Live Streams on one site by specifying a URL, which will link status updates to their respective pages.

Reprinted by Cape Cod Video Search
                          508-317-1806
http://www.capecodvideosearch.com/

Social Media Stratigies Reprint By Cape Cod Video Search

REPRINT BY                              Cape Cod Video Search
                                          508-317-1806

                                                       http://www.capecodvideosearch.com

The Top 7 Facebook and Twitter Strategies That Are Working Right Now




One of the great things about the work I do is that I have a bird's eye view of what's working and what's not when it comes to social media. Every so often I like to give sort of a "state of the union" on Facebook and Twitter best practices, because as I am sure you know, social media is constantly growing, changing and evolving.



As you'll see, some of the strategies I am recommending are tried and true-they have been working since day one and will probably continue to for the considerable future.

However, there may be a few here that you've never considered-or may even be surprised by. But they are what I see as being the biggest keys to success and results for business owners on the two hottest social networks on the planet: Facebook and Twitter.



1. Find your peeps.



What this means is that you want to become part of the community you are looking to serve. The first step of course is to be clear on whom it is you want to serve and what problem you are solving for them. Once you know that, the goal is to go where they are hanging out.

There are specific tools you can use to easily find and interact with your target market. Two of my favorites for Twitter are wefollow.com and search.twitter.com.



2. Concentrate on conversing and building relationships, instead of broadcasting and selling.



One of the most common yet biggest mistakes that people make when they are first introduced to social media is to focus on pushing their product or service in a spammy way. That approach fails miserably in social media because most people are there to build relationships and interact.



There's nothing wrong with letting others know what's going on with you or your business sometimes--just be sure to intersperse your tweets or Facebook updates with some two-way conversation.



3. Use a Facebook personal profile AND a Facebook business page TOGETHER.

This might be a little "controversial" - and don't get me wrong, your business SHOULD have a Page -- but when you have a personal profile, you are able to interact with other people much more easily.



As a business Page, a Page can't go comment on another person's Wall or profile or in their Group or on THEIR Page AS that Page. You are really contained inside the space of your own Page. This might be something to consider because a lot of the magic of Facebook and the relationship-building and rapport-building comes from that ability to interact.



4. Cross-post and cross promote.

Once you've decided to make social media a part of your marketing strategy, you don't want to keep it to yourself.



There are lots of ways to spread the word, for example: you'll want to advertise your social presence on your blog, add links to your email signature and use one social media platform to post to another.



5. Use a social media dashboard like Hootsuite and other productivity tools to accomplish more in less time.



Hootsuite.com is my hands-down favorite, free social media tool, and the reason why is because it does so many different things. For example, you can use it to update many social networks at once, including Twitter, Facebook and LinkedIn; you can use it to pre-schedule tweets and status updates and more.

                                     REPRINT BY   Cape Cod Video Search
                                                                       508-317-1806
                                    "please leave your comments and links and I will get right back to you"
                                                       Mickey

6. Get them on the list.



In most cases, people aren't going to buy from you right off of sites like Facebook and Twitter. You need to shift your thinking from "how can I get this person to buy from me or hire me now?" to "how can I bring this person into my community and strengthen the relationship with them on an ongoing basis?"



One of the best ways to do this is to offer people a way to provide their email address via your blog or website so that you have permission to keep in touch and build an ongoing relationship with them.



7. Measure and track your social media results.



Measuring the ROI of social media isn't exactly cut and dry. I am often asked how you can tell whether the time you've spent on social media activities is really making a difference.



Some of the best metrics? Blog comments, blog subscribers, newsletter subscribers, social media profile engagement, number of friends and followers and website traffic to name a few.



No matter who your target market is, you can be sure that at least some segment of them is using social media. The important thing is to understand that social media is a great way to get in front of that target audience.



And remember, you may not be able to equate your interactions to dollars now, but what you are doing is planting seeds which can have big payoffs later on.



Most of the strategies I've mentioned here aren't really "strategies" unless you keep applying them over time-so stick with it to reap those results you've been searching for.

Call for a FREE 1 hr Consultation  508-317-1806
http://www.capecodvideosearch.com/

Generating Traffic to your Social Media Sites

508-317-1806

                                                              Reprint By Mickey Lacasse
                                                                 
Low Cost Social Media Traffic Generators


Writing by Nick Stamoulis


Traffic to a website can often times take a great deal of time depending on what your timeline and expectations are. Everyone wants traffic fast but often times that is easier said than done. Pay per click advertising can be very expensive and search engine optimization is long term, so where do you start?

When approached strategically social media can often times bring in traffic fairly quickly at a relatively low cost compared to things like pay per click advertising. If you have a little extra time on your hands writing some content, connecting with like minds and pushing your message can entice very qualified visitors to come over to your website to see more.



Here are a few ideas on how social media can pull in traffic relatively quickly to your website:

LinkedIn: LinkedIn can be a nice gem for your business if you know and understand how to approach it. Find the groups in your industry and start becoming part of the conversation. Launch a blog on your website and use that content to push through the pages of your specific LinkedIn groups. Start a discussion? The LinkedIn groups allow you to be able to start a discussion where others can chime in and put in their 2 cents.



Twitter: It doesn’t take very long to start following other like minded people on Twitter. Unless you are a big brand or a celebrity people will most likely not start following you for any reason, give them a reason to want to hear from you. Start following them first and over time people will follow you back increasing traffic to your website. Do this every few days if you can and you will slowly start to see a great deal of that Twitter traffic start finding its way back to your website.

Social Bookmarking: I know, this is an ancient (maybe a few years old!) form of spreading your online message but it still works. You don’t have to be a power user on Digg or Stumbleupon to get some good traffic coming in. Stumbleupon often times can sporadically pull in heaping amounts of traffic you just have to take two minutes and drop your link into their website.



Social media is not expensive but does require a little bit of time which should be a bit more appealing than dropping thousands of dollars in pay per click advertising. Take a little time each day and you will quickly see that traffic making its way over to your website.

Please leave your comments and links here and I will be glad to respond!

508-317-1806

http://capecodvideosearch.blogspot.com

Social Media and customer Advocacy, Reprint by Cape Cod Video Search

Social media and the era of customer advocacy

by Michael Brito


REPRINT BY
Cape Cod Video Search
508-317-1806

http://www.capecodvideosearch.com/

Move over influencers; advocates are more valuable to brands. It's a fact. And I won't try to make the case with research on how consumers want to engage with brands on the social web because we all know that's the case already. I don't have a problem with influencers at all; and have been vocal in the past about some of my own influencers. All I am saying is that customer advocacy bring more life and longer term value for a brand. Here's why:



Influencers can be bought; but may not always deliver



Well, not really. What I am trying to say is that influencers don't really care about your brand. They may have a crush on you or find your product useful; but they are too busy being influencers - tweeting, blogging, and recording webinars to really care. Of course they love getting free trials and new products before they hit the market; and very rarely will they say no when you offer to send them that new shiny object.



But how many times have you seeded a product to an influencer without any result?

Besides, even if they did love you, they'd probably refrain from talking too much about you in fear of community backlash or the fear of a negative perception of being bought even if it's not true. I completely understand that conflict. Most influencers get pitched several times a day and all it does is feed their egos; so the time commitment of reaching out to them won't always reap any positive benefit much less any business value to a brand. I am speaking in general terms here because I do know some really awesome influencers. Point is that influencers are great for generating buzz; not so great for driving purchase decisions. At the end of the day, that's what it's all about, right? Go ahead, attack me.



Don't forget to pay your rent



The minute you stop sending influencers the latest and greatest; or pass on flying them to CES or any other industry event, they will evict your brand in a heartbeat. Then, the already infrequent tweets will completely stop and they may even talk smack behind your back because you poked at their ego. The reality is that with many influencer programs, brands are just renting the conversation; and unfortunately the conversation isn't always authentic. If it was, you wouldn't have to keep sending them products to fuel their conversation.



Don't get me wrong here. Influencer outreach programs do have some validity to a brand's marketing initiatives. They just need to be done smart and strategically and it shouldn't be the core focus. I would say that a brand's first priority should be to focus on its advocates because their love is real.

Advocates love your brand and tell others too



Shot out to Kelly Feller (a previous colleague and friend from Intel) who once said, "if you love your customers, they will love you back and tell others about it".



Here is the great thing about advocates. They love you even if you don't give them the time of day. They are vocal, passionate and are not afraid to give your brand praise (on and off line). And, while they may not have hundreds of Twitter followers or thousands of RSS subscribers, the conversation with them is always authentic. I would also argue that advocates outnumber influencers by a long shot. Can you imagine for a second what the impact would be if you paid just a little attention to your advocates? It's not hard to do at all; and the great thing about it is that they don't label themselves and are very easy to approach. While influencers consider themselves influencers; advocates don't really care. And, that makes your job so much easier.



Tapping into the emotional equity



I have never studied the psychology of a consumer's purchase behavior. But what I am confident about is that there is definitely an emotional connection between a brand and its advocates. It's the reason why I only buy one kind of television. It's not out of habit, convenience or price either because the brand I love is quite expensive. But I have an emotional connection to the brand, Sony. The connection can stem from just about anything a previous brand experience, the value the product brings to someone's life, its swagger or the product simply kicks ass. When a brand actually becomes human and spends time nurturing their advocates; the emotional equity will grow exponentially. And that's a hard bond to break.



Advocates affect the purchase funnel



I am sure we have all seen the traditional purchase funnel at some point in our careers (some call it a sales funnel). Marketers - and people much smarter than I - spend a lot of time and coin trying to figure out what messages resonate with customers; and which channels have the greatest conversion rates. We are talking about millions of dollars in media spend that aims to drive marketing messages in each of the phases. And smart marketers are also creating metrics models for each phase of the purchase funnel to measure the effectiveness of these messages.



The purchase funnel is evolving, especially as we think about advocacy. In this model, customer advocacy is at the center. It's meant to illustrate the power of social media and how advocates aid and influence their micro communities down the purchase funnel through authentic messages (or everyday conversation).



It's circular in nature because as a brand invests and drives customer advocacy; they will, in turn, influence others at various phases of the purchase funnel; thus creating a cycle of influence and advocacy that the brand is facilitating.









How to identify advocates



Identifying advocates is really not that hard to do. If you spend enough time in Facebook, you will begin to see who stands out and interacts the most with the content. There are tools like SocialTALK that are building this capability into their product which will make life much easier. Also, Zuberance is a great tool that can identify advocates already living in your brand's ecosystem. What I love about this is that it empowers advocates to share reviews and content about your product with their social circles. Rowfeeder is an exceptional tool that pulls data directly from Twitter and Facebook, and allows you to easily see who is talking about your brand the most and easily identify those advocates.

Michael Brito is the Vice President of Social Media for Edelman Digital. His experience includes working for major brands in Silicon Valley to include HP, Yahoo! and Intel. He can read his latest commentary on his social media blog or follow him on Twitter.



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Cape Cod Video Search
508-317-1806 call me for your free 1 hr consultation

Please leave your comments and links in the comments section of this posting!

Thanks
ML

Monthyly News Letter to my clients and other Interested Parties

Cape Cod Video Search
508-317-1806

http://www.capecodvideosearch.com/



When I first talk to a potential client and explain what I do, I try to impress on them the importance of their ACTIVE partipation in Creating a WEB Presence.

In order to generate quality CONTENT I need pics, stories, blog postings, articles and information to create coupons on various sites.



Every one of my clients acknowledge the fact they need to produce this RAW content for me to Spin into higher rankings for their websites.



But It's like pulling teeth to actually get this content!



We can all WIN the Google Game, but I can't do it by myself. You need to help by taking pics, writting up stories about the pics, create articles and blog postings, ect.

Here is an exercise for all of you reluctant marketers out there.



I have created a "BLOG" for every one of you and now its time to try to "push" these blogs out there.



I am actively loading these blogs onto the search engines and social bookmarking sites, ect.



What I would like all of you to do is to create an e-mail inviting all of your contacts to "follow" your blog.



Here is the link to my blog, I would like you all to go to the blog and "follow" me.



http://capecodvideosearch.blogspot.com/



Please leave a comment or two in the comments section of the blog.



This is what i'd like you to do with all of your e-mail contacts. I will also be posting the link to your blog on your social media networks.



The other thing you can do is find blogs of similar content to yours and leave comments and your urls on that blog site.



This will help spread the word about your blog to those of similar interests.

THIS IS IMPORTANT. Blogs are having a major impact on your rankings!



On the plus side this month:



Two new Clients



Pat Golinski, The Resurface Specialist 508-685-2685
 Joe G. Painting & Power Washing 508-566-0238



Pat and Joe have been very active in getting me what I need and that should gt them off to a good start!!



NEW Content listing:



Angela Philbrook, Cape Cod Title and Escrow, 508-744-7539



Trowbridge Property Services, 508-245-



The Chimney Pro, 508-241-0306



Hawhorne Domestics, 774-255-015

 http://www.thechimneypro.com/
http://www.trowbridgeproperty.com/
http://www.capecodtitleandescrow.com/
http://www.paintcapecodnow.com/
http://www.resurfacespecialist.com/
http://www.hawthornedomestics.com/

Angela sends me reprints of weekly Realestate news and a Mortgage recap

Cindi at Trowbridge just sent me before and after pics of a new stone driveway

Eddie, The Chimney Pro just published a newsletter and he sends me pics 2x a month

Christine of Hawthorne Domestics sends me pics of her Staff roster with a write up about the talent





All of these things will be made into multiple postings, video and add "presence" to their webpages!



How about the rest of you! Help me to help you.



Keep it simple for now, send me pics and stories and some subjects you want to blog about.



Please call me at 508-317-1806 to get the url of your blog so you can send out that e-mail!

Thanks

Mickey

508-317-1806

http://www.capecodvideosearch.com/