Monthly Newsletter for Cape Cod Video Search, By Mickey Lacasse

Happy Halloween!




Oh Sorry that was Sunday!

Cape Cod Video Search
508-317-1806

http://www.capecodvideosearch.com/


Today is the start of a new month, which means new opportunities to

advertise your businesses on The Web.!

Here is what I do every month for each of you.(there's more but I don't have enough paper)

(please feel free to ask questions later.)

1. update your g-mail account.



2. make new friends on your social media networks,



3. Update your free business listings in the most important sites, like Merchant Circle.



4. Create new FREE business listings for each business in directories and social bookmarking sites.



5. Create Blog Postings to feed out to your network



For those of You that have been active in sending in pics and text related to the pic,

I was able to do a little more for.



New videos were created for 6 of my clients, Their blog postings became more interesting.

Social media networks were able to host client created content and those videos.



In short, sending in pics, ect made their account more "active", therefore more productive.



Please feel free to call ME to talk about how WE can do better.



I would like to go over a point that can have a huge impact on your website ranking.



As I've said all along, their is a major difference betweet ON PAGE and OFF PAGE optimization.



If I built your site, both ON/OFF page work is done each month. I add videos, pics, ect.

Make some minor changes in text and keywords, ect. This work, on page, makes the site

new & exciting to the webcrawlers.



If you have your own webmaster, these jobs revert to your relationship with/him/her.



The videos, pics, text & keyword management are in his court.



I will provide the video files, ect.



In discussing this with potential clients I try to make this clear to the business owner.



In short if your site is lacking in what it needs, it will take a lot longer and more work to get



you moved up in the rankings. I've seen recently websites that were not even registered with the major



search engines. NO CHANCE A GOOD RANKING WILL BE REACHED!!!



What will show up are the references that I post in sites such as Merchant Circle, google maps,

yahoo and bing maps, and over time your website itself, because the 1st thing I do for a URL

is REGISTER it in over 300 search engines, including the 15 most popular, with GOOGLE at the top of that list.



For the month of November, please concentrate on written referals on the work you do, from your clients.

a keyword list for your business.

pics of before/after projects (and your commentary)



BLOGGING



I did several blogs for clients over the weekend releated to the coming winter.



Because I included search terms in the title and because the blog was posted on Merchants Circle, The post appeared the next day.



I searched "winterizing your home on Cape Cod"



I did this for one of my electricians.



On the search page were three references to the article

which included links back to the blog and to his website.

There was also a listing for one of the videos I did for his company.



So anyone searching for information about this type of project also got to see

the information about my client. NICE!!!



How about you! Use your imagination!



Have a great month, Kids!

Mickey Lacasse
Cape Cod Video Search
508-317-1806

http:://www.capecodvideosearch.com




PS: please forward a copy of this newsletter to your webmaster so you can discuss the services he is willing to provide for you.

Marketing Tips, On/Off Line, Reprint by Cape Cod Video Search

REPRINT BY Mickey Lacasse

Cape Cod Video Search
508-317-1806

http://www.capecodvideosearch.com/

10 Heavy Duty Online Sales Grabbers

Copyright © Stone Evans, The Home Biz Guy



1. Give your prospects extra incentives so they will

order quicker. It could be free shipping, a faster

shipping option, free gift wrapping, etc.



2. Make your small business look big on the world

wide web. Design your web site using professional

graphics, ordering systems, organized layouts, etc.



3. Attract a lot more customers by giving them clear

ordering instructions. Give them all the information

they need so they can complete their order easily.



4. Give your customers buying incentives so they'll

make repeat purchases. Offer them discounts, free

gifts, bonus points, etc.



5. Tell people about your site whenever you get a

chance. Those people will tell other people and so

on. It's a cheap way to multiply your advertising.



6. Write and send press releases for your web site.

Use a strong headlines, make it newsworthy, and

tell the journalist why their readers would like it.



7. Use a lot of headlines on your web site and ezine.

Some types of headlines are free offers, questions,

problem solvers, sales, and statistics.



8. Design graphics, templates, buttons and banner

ads for other sites. Allow people to use them in

exchange for your web link on their home page.



9. Use time saving promotional software. You can

automate your search engine submissions, posting

to online classified sites, etc.



10. Advertise your online business by dressing in

clothes that are imprinted with your ad. It could be

a T-shirt, ball cap, coat, etc.



Call for your FREE 1 hr consultation at 508-317-1806


Cape Cod Video Search


508-317-1806

http://www.capecodvideosearch.com/

Blogging for Business Success, reprint by Cape Cod Video Search

5 Tips to Blog Content Success


Lorrie Thomas , Web Marketing Therapy , Santa Barbara, CA - Sep 28, 2010



--------------------------------------------------------------------------------

Posting high quality content via blogging helps organizations reap multiple marketing benefits including: boosting credibility, increasing search visibility and streamlining customer service. Blogs employ powerful content management systems (CMS) to publish information and deliver results.



However, blogs are a great idea only if they are executed brilliantly. One of the biggest roadblocks is the failure to create content. Here are 5 simple tips that will help you answer nagging questions, such as: What should I write about? How do I find time to write? What content is best for my blog?

Blog Success Tip #1. Recycle Assets You Already Have

Recycling is not only good for the planet, but it boosts blog success too. You can use previously created material by re-purposing it on your blog. Here are some examples:



•A press release can live on your press page and also be re-purposed into a short blog post that links to the full press release.

•Educational content that is snail-mailed to customers can be recycled into compelling blog posts.

•Newsletters boast great e-mail content can be posted to your blog as multiple posts.

•Common customer service questions that you answer all the time can be answered in your blog as a way to create more service-centric content. It will also save time replying to customer inquiries. Just sending a link to a blog post. People can read blog FAQs and self-serve; they may not need to contact you at all.

•Articles you may have written for other sites can be blogged about, with links to that content. You better believe that I will mention on my blog that I have this article appearing in Web Marketing Today.

Just because a piece of content is in one place -- like a press release, video on YouTube or Vimeo, e-mail, article, etc. -- doesn't mean that your desired reader may see it. Recycle it in the blog to give it more shelf life, to serve customers who can gain from your words, and to increase content search engines can index you on. Leverage what you already have created to keep the blog alive and fresh.



Blog Success Tip #2. Use Free Tools Like Google Alerts to Get Instant Content Ideas

Blogs are a brilliant marriage of fact and perspective. A successful blog writer becomes a "web gemologist." Look for great resources, then share them. Write about current events and simply add your point of view.



To get ideas for content gems, use a tool such as Google Alerts. They send you e-mails with links to articles with subjects you select. When there's an interesting and relevant link, blog about it and share why you think you readers should read it.

Ask yourself who your ideal customers are and what content would help, educate, or entertain them. Then, when you sign up for Google Alerts, use the phrases that would interest them. For example The phrase web marketing news (without quotes around the three words) can deliver anything with those three phrases in it, such as "spider web makes marketing news." If you want to get specific feeds about the subject, put quotes around "web marketing news" so your Google Alerts are targeted to the exact phrase you're looking for.



Blog Success Tip #3. Create Weekly Rituals to Keep the Momentum Moving

Here's a great tip! Creating weekly rituals will help weave content creation into your marketing lifestyle, increase successful content creation, and give your readers something consistent to look forward to. For example, you can post a "Friday Funny" every Friday. It can be a funny quote, video, link, image, whatever. The weekly ritual trains your brain to think ahead and gives you a focus to help refine all the things you could write about into something you are committed to write about.



Blog Success Tip #4. Tap the Power of User Generated Content

User generated content can help create connections and increase content that works. Create a template with interview questions (a simple word document will do) and feature interesting people on your blog. To interview other bloggers or professionals, simply email the interviewee a short questionnaire that they fill out for you. All you need to do is know how to ask for the interview, then copy and paste.



Inviting guest writers is also a great way to gain great content. Be sure to educate your guest bloggers about who your target readers are and what is the overall theme of your blog. User generated content takes the stress of having the total content creation responsibility on your shoulders. It adds marketing power, since your guest bloggers and interviewees will share their post on your blog to their community. Thus user generated content will both build the blog and increase traffic to your blog -- not a bad way to multi-task.



Blog Success Tip #5. Create Content that Is "Bigger" than Your Organization

Many bloggers get marketing myopia and only write about their company or a particular subject. Successful blogs have content that is interesting and useful to the reader, not just coworkers at your company. Pick a blog theme that is bigger than your organization so you can collaborate more with other content creators who share like-minded views -- and customer bases -- and to attract your readers who fit the profile of your ideal customers.



For example, an Austin, TX vacation rental company can blog about its new properties, news, events, and provide location videos. But why not take things one step further. Bloggers for the Austin vacation rental company may get Google alerts about "Austin travel" or "Austin events" to get content ideas to help give readers "facts" about Austin travel, a subject bigger than vacation rentals alone. Serving readers with larger scale content, that still supports the products or services you provide, is a surefire way to write in a way that works.



Sharing web gems from an expert perspective helps support and attract Internet users who are interested in traveling to the area. At the same time, it serves as a credibility and potential sellability tool. Blogs that provide helpful, educational content, boost credibility, search visibility, and will attract qualified leads for sales, as well.

Reprinted by Cape Cod Video Search: "please leave your comments and links hers and click the follow buton to be alerted to future postings", Mickey.

Mickey Lacasse Cape Cod Video Search

                                    508-317-1806

http://www.capecodvideosearch.com/

Blogs are tools that serve and support current and prospective customers. Through your valuable content, you can connect, collaborate, and converse with customers. Your blog "serves to sell."

Social Media Stratigies Reprint By Cape Cod Video Search

REPRINT BY                              Cape Cod Video Search
                                          508-317-1806

                                                       http://www.capecodvideosearch.com

The Top 7 Facebook and Twitter Strategies That Are Working Right Now




One of the great things about the work I do is that I have a bird's eye view of what's working and what's not when it comes to social media. Every so often I like to give sort of a "state of the union" on Facebook and Twitter best practices, because as I am sure you know, social media is constantly growing, changing and evolving.



As you'll see, some of the strategies I am recommending are tried and true-they have been working since day one and will probably continue to for the considerable future.

However, there may be a few here that you've never considered-or may even be surprised by. But they are what I see as being the biggest keys to success and results for business owners on the two hottest social networks on the planet: Facebook and Twitter.



1. Find your peeps.



What this means is that you want to become part of the community you are looking to serve. The first step of course is to be clear on whom it is you want to serve and what problem you are solving for them. Once you know that, the goal is to go where they are hanging out.

There are specific tools you can use to easily find and interact with your target market. Two of my favorites for Twitter are wefollow.com and search.twitter.com.



2. Concentrate on conversing and building relationships, instead of broadcasting and selling.



One of the most common yet biggest mistakes that people make when they are first introduced to social media is to focus on pushing their product or service in a spammy way. That approach fails miserably in social media because most people are there to build relationships and interact.



There's nothing wrong with letting others know what's going on with you or your business sometimes--just be sure to intersperse your tweets or Facebook updates with some two-way conversation.



3. Use a Facebook personal profile AND a Facebook business page TOGETHER.

This might be a little "controversial" - and don't get me wrong, your business SHOULD have a Page -- but when you have a personal profile, you are able to interact with other people much more easily.



As a business Page, a Page can't go comment on another person's Wall or profile or in their Group or on THEIR Page AS that Page. You are really contained inside the space of your own Page. This might be something to consider because a lot of the magic of Facebook and the relationship-building and rapport-building comes from that ability to interact.



4. Cross-post and cross promote.

Once you've decided to make social media a part of your marketing strategy, you don't want to keep it to yourself.



There are lots of ways to spread the word, for example: you'll want to advertise your social presence on your blog, add links to your email signature and use one social media platform to post to another.



5. Use a social media dashboard like Hootsuite and other productivity tools to accomplish more in less time.



Hootsuite.com is my hands-down favorite, free social media tool, and the reason why is because it does so many different things. For example, you can use it to update many social networks at once, including Twitter, Facebook and LinkedIn; you can use it to pre-schedule tweets and status updates and more.

                                     REPRINT BY   Cape Cod Video Search
                                                                       508-317-1806
                                    "please leave your comments and links and I will get right back to you"
                                                       Mickey

6. Get them on the list.



In most cases, people aren't going to buy from you right off of sites like Facebook and Twitter. You need to shift your thinking from "how can I get this person to buy from me or hire me now?" to "how can I bring this person into my community and strengthen the relationship with them on an ongoing basis?"



One of the best ways to do this is to offer people a way to provide their email address via your blog or website so that you have permission to keep in touch and build an ongoing relationship with them.



7. Measure and track your social media results.



Measuring the ROI of social media isn't exactly cut and dry. I am often asked how you can tell whether the time you've spent on social media activities is really making a difference.



Some of the best metrics? Blog comments, blog subscribers, newsletter subscribers, social media profile engagement, number of friends and followers and website traffic to name a few.



No matter who your target market is, you can be sure that at least some segment of them is using social media. The important thing is to understand that social media is a great way to get in front of that target audience.



And remember, you may not be able to equate your interactions to dollars now, but what you are doing is planting seeds which can have big payoffs later on.



Most of the strategies I've mentioned here aren't really "strategies" unless you keep applying them over time-so stick with it to reap those results you've been searching for.

Call for a FREE 1 hr Consultation  508-317-1806
http://www.capecodvideosearch.com/

How to Grow your Social Network, Reprint by Cape Cod Vidoe Search

 Cape Cod Video Search                  508-317-1806

http://www.capecodvideosearch.com

How to Grow Your Social Community


Writing by Nick Stamoulis ShareThis



Growing a social community online might sound easy but it does take some time to have a community that will consistently help spread your message and interact with you. You have to have a certain likability surrounding you and strong branding is really a must. Communities are more likely to build and grow if you have a strong brand surrounding your company or yourself.







Here are some ways to build your social community:



1. Contests:



Frequent contests are a great way to really build up your following on the social communities. People really enjoy taking part of a good contest if the prize is worth their while. Pick prizes that will directly appeal to your audience. A year’s worth of software to help them with their business? Or even free tickets to an event or tradeshow surrounding their business. Make sure the contest works for your business model as well.



2. Blog:

Write in a blog every single day and pushing it through your social networks will definitely help you build your following. If you give your audience something to read on a daily basis they will eventually refer to you as an authority or a leading source in your space, as long as you put together well written posts.



3. Personality:



Give your community a personality. A personality is a way that people are attracted to participate with what you have to offer. Ask questions, joke with your community and get people to reciprocate in some sort of way. Give your community a reason to talk and chatter about you online. Don’t worry about how crazy it might sound online because crazy is sometimes good. As long as you are not offensive you will get people inquiring about you or your company.



4. Open Minded:

To build an online community you have to be open minded and willing to try a wide range of efforts to build up your community. Your social community should be approached like a business so it is important to try different marketing efforts to get people’s attention.



There are many ways to build a community online and these just happen to be some of my tips to build a following in the online space. Approach your social community like a big brand and over time you will generate a nice following.


REPRINT BY Mickey Lacasse Cape Cod Video Search
                                                 508-317-1806
"please leave your comments and links and sign up to FOLLOW this blog.
Thanks,"
Mickey

Generating Traffic to your Social Media Sites

508-317-1806

                                                              Reprint By Mickey Lacasse
                                                                 
Low Cost Social Media Traffic Generators


Writing by Nick Stamoulis


Traffic to a website can often times take a great deal of time depending on what your timeline and expectations are. Everyone wants traffic fast but often times that is easier said than done. Pay per click advertising can be very expensive and search engine optimization is long term, so where do you start?

When approached strategically social media can often times bring in traffic fairly quickly at a relatively low cost compared to things like pay per click advertising. If you have a little extra time on your hands writing some content, connecting with like minds and pushing your message can entice very qualified visitors to come over to your website to see more.



Here are a few ideas on how social media can pull in traffic relatively quickly to your website:

LinkedIn: LinkedIn can be a nice gem for your business if you know and understand how to approach it. Find the groups in your industry and start becoming part of the conversation. Launch a blog on your website and use that content to push through the pages of your specific LinkedIn groups. Start a discussion? The LinkedIn groups allow you to be able to start a discussion where others can chime in and put in their 2 cents.



Twitter: It doesn’t take very long to start following other like minded people on Twitter. Unless you are a big brand or a celebrity people will most likely not start following you for any reason, give them a reason to want to hear from you. Start following them first and over time people will follow you back increasing traffic to your website. Do this every few days if you can and you will slowly start to see a great deal of that Twitter traffic start finding its way back to your website.

Social Bookmarking: I know, this is an ancient (maybe a few years old!) form of spreading your online message but it still works. You don’t have to be a power user on Digg or Stumbleupon to get some good traffic coming in. Stumbleupon often times can sporadically pull in heaping amounts of traffic you just have to take two minutes and drop your link into their website.



Social media is not expensive but does require a little bit of time which should be a bit more appealing than dropping thousands of dollars in pay per click advertising. Take a little time each day and you will quickly see that traffic making its way over to your website.

Please leave your comments and links here and I will be glad to respond!

508-317-1806

http://capecodvideosearch.blogspot.com

Domestic Service Placement *Video*

New Video produced by Mickey Lacasse for http://hawthornedomestics.com
Hawthorne Domestics places Legal, Documented workers in high end homes and estates.
Call Christine Hawthorne at 508-540-0074 or 774-255-0156 for more information in confidence.

Cape Cod Video Search services all of New England with Website Development and Optimization Service.
please leave your comments and links in the comment section of this blog
Thank You
Mickey Lacasse

Social Media and customer Advocacy, Reprint by Cape Cod Video Search

Social media and the era of customer advocacy

by Michael Brito


REPRINT BY
Cape Cod Video Search
508-317-1806

http://www.capecodvideosearch.com/

Move over influencers; advocates are more valuable to brands. It's a fact. And I won't try to make the case with research on how consumers want to engage with brands on the social web because we all know that's the case already. I don't have a problem with influencers at all; and have been vocal in the past about some of my own influencers. All I am saying is that customer advocacy bring more life and longer term value for a brand. Here's why:



Influencers can be bought; but may not always deliver



Well, not really. What I am trying to say is that influencers don't really care about your brand. They may have a crush on you or find your product useful; but they are too busy being influencers - tweeting, blogging, and recording webinars to really care. Of course they love getting free trials and new products before they hit the market; and very rarely will they say no when you offer to send them that new shiny object.



But how many times have you seeded a product to an influencer without any result?

Besides, even if they did love you, they'd probably refrain from talking too much about you in fear of community backlash or the fear of a negative perception of being bought even if it's not true. I completely understand that conflict. Most influencers get pitched several times a day and all it does is feed their egos; so the time commitment of reaching out to them won't always reap any positive benefit much less any business value to a brand. I am speaking in general terms here because I do know some really awesome influencers. Point is that influencers are great for generating buzz; not so great for driving purchase decisions. At the end of the day, that's what it's all about, right? Go ahead, attack me.



Don't forget to pay your rent



The minute you stop sending influencers the latest and greatest; or pass on flying them to CES or any other industry event, they will evict your brand in a heartbeat. Then, the already infrequent tweets will completely stop and they may even talk smack behind your back because you poked at their ego. The reality is that with many influencer programs, brands are just renting the conversation; and unfortunately the conversation isn't always authentic. If it was, you wouldn't have to keep sending them products to fuel their conversation.



Don't get me wrong here. Influencer outreach programs do have some validity to a brand's marketing initiatives. They just need to be done smart and strategically and it shouldn't be the core focus. I would say that a brand's first priority should be to focus on its advocates because their love is real.

Advocates love your brand and tell others too



Shot out to Kelly Feller (a previous colleague and friend from Intel) who once said, "if you love your customers, they will love you back and tell others about it".



Here is the great thing about advocates. They love you even if you don't give them the time of day. They are vocal, passionate and are not afraid to give your brand praise (on and off line). And, while they may not have hundreds of Twitter followers or thousands of RSS subscribers, the conversation with them is always authentic. I would also argue that advocates outnumber influencers by a long shot. Can you imagine for a second what the impact would be if you paid just a little attention to your advocates? It's not hard to do at all; and the great thing about it is that they don't label themselves and are very easy to approach. While influencers consider themselves influencers; advocates don't really care. And, that makes your job so much easier.



Tapping into the emotional equity



I have never studied the psychology of a consumer's purchase behavior. But what I am confident about is that there is definitely an emotional connection between a brand and its advocates. It's the reason why I only buy one kind of television. It's not out of habit, convenience or price either because the brand I love is quite expensive. But I have an emotional connection to the brand, Sony. The connection can stem from just about anything a previous brand experience, the value the product brings to someone's life, its swagger or the product simply kicks ass. When a brand actually becomes human and spends time nurturing their advocates; the emotional equity will grow exponentially. And that's a hard bond to break.



Advocates affect the purchase funnel



I am sure we have all seen the traditional purchase funnel at some point in our careers (some call it a sales funnel). Marketers - and people much smarter than I - spend a lot of time and coin trying to figure out what messages resonate with customers; and which channels have the greatest conversion rates. We are talking about millions of dollars in media spend that aims to drive marketing messages in each of the phases. And smart marketers are also creating metrics models for each phase of the purchase funnel to measure the effectiveness of these messages.



The purchase funnel is evolving, especially as we think about advocacy. In this model, customer advocacy is at the center. It's meant to illustrate the power of social media and how advocates aid and influence their micro communities down the purchase funnel through authentic messages (or everyday conversation).



It's circular in nature because as a brand invests and drives customer advocacy; they will, in turn, influence others at various phases of the purchase funnel; thus creating a cycle of influence and advocacy that the brand is facilitating.









How to identify advocates



Identifying advocates is really not that hard to do. If you spend enough time in Facebook, you will begin to see who stands out and interacts the most with the content. There are tools like SocialTALK that are building this capability into their product which will make life much easier. Also, Zuberance is a great tool that can identify advocates already living in your brand's ecosystem. What I love about this is that it empowers advocates to share reviews and content about your product with their social circles. Rowfeeder is an exceptional tool that pulls data directly from Twitter and Facebook, and allows you to easily see who is talking about your brand the most and easily identify those advocates.

Michael Brito is the Vice President of Social Media for Edelman Digital. His experience includes working for major brands in Silicon Valley to include HP, Yahoo! and Intel. He can read his latest commentary on his social media blog or follow him on Twitter.



REPRINT by

Cape Cod Video Search
508-317-1806 call me for your free 1 hr consultation

Please leave your comments and links in the comments section of this posting!

Thanks
ML

C. A. Vincent Builder, *Summer Projects 2010*

New Business video produced by http://www.capecodvideosearch.com

508-317-1806   Call me for a free 1 hr. consultation!
Blogs, videos, FREE businees listings in Local Directories are jus a small part of the Internet Marketing services provided to LOCAL Companies by Cape Cod Video Search!

Word of Mouth to promote your Business

REPRINT
by Cape Cod Video Search
508-317-1806
http://www.capecodvideosearch.com/

3 Ways to Get Word-of-Mouth Marketing Working for Your Business


--------------------------------------------------------------------------------

1. Join a business networking group. These local groups bring people together for the specific purpose of learning about each others' businesses and generating referrals for those businesses. Ideally, the strongest relationship networking group should not admit a business that competes with any other business in the group. Once you're part of a group, your colleagues become a powerful (and free!) sales force for your business.





Where can I find a group? The biggest and most established is Business Networking International, with chapters in many U.S. cities. There are also state-based networks like Michigan's Local Business Network. You can even find or start an independent group with local business people. These groups require a substantial time commitment, but the return can be huge. For example, in 2009 one local chapter generated $13.7 million in new business for its members from 2,136 referrals! As a bonus, members benefit from business ideas and insights from an ever-expanding circle of contacts.

2. Promote a local cause. Giving back is a win-win for local businesses: you get the satisfaction of making a difference in your community, while benefiting from the contacts you make in the process. Businesses tend to see the greatest value from identifying themselves with and actively promoting one cause. Still, many others see steady rewards from becoming that "go to" business that can always be counted on to donate to the silent auction, advertise in the high school yearbook, or sponsor a Little League team.





Do's and don'ts. Do let customers know about your cause: mention it to them; post information about your cause on your website; feature it in your marketing materials (e.g., Proud Supporter of Inova Hospital or 10th Year Sponsoring The Bearcat's Little League Team); and display photos in your shop or office (team pictures, photos of you "at work" for the cause, people you've helped, etc.). Do let your fellow volunteers know about your business — but do not actively promote your business. The focus should be on making relationships, not sales.





3. Actively ask for ratings and reviews. Have you just done a great job for a customer? Has someone just complimented your service? Do you have "regulars" who've been with you for years? Ask all these customers to share their experience and rate your business on Local.com! Ratings and reviews are powerful "risk reducers," that show prospects you're a good business. At the same time, they highlight specific differentiators of your business like personal service or a knowledgeable staff.

How to ask. It's easy — just thank customers for their business and say how you'd appreciate it if they'd post a review on Local.com. One boutique owner has seen great results by tucking a small slip of paper in every shopping bag. The paper thanks the customer and mentions how much a "rating and written review of their recent service" would mean to her. Then she provides the Local.com URL where customers can post their review. Most happy customers are flattered to be asked and delighted to give you a great review!





Local Success TIP: Cash in on other businesses' coupons.

The economy may be showing signs of life, but consumers are still eager for ways to save money — and that's why interest in coupons is still booming. Did you know that spreading the word about other businesses' coupons and offers can also bring you profits, too?

Share the savings to create loyal customers and referrals.

Sharing the news of coupons and special offers with complimentary businesses gives customers a great way to develop a hub of their favorite places. Your extra interest in customers builds loyalty and can set your shop apart from others in the same market. Your fellow merchants will also be grateful for all the customers who come in because you mention their special offers or great reviews.

508-317-1806 call me for a free 1 hr consultation

Please leave your comments and links on the comments segment of this posting

Monthyly News Letter to my clients and other Interested Parties

Cape Cod Video Search
508-317-1806

http://www.capecodvideosearch.com/



When I first talk to a potential client and explain what I do, I try to impress on them the importance of their ACTIVE partipation in Creating a WEB Presence.

In order to generate quality CONTENT I need pics, stories, blog postings, articles and information to create coupons on various sites.



Every one of my clients acknowledge the fact they need to produce this RAW content for me to Spin into higher rankings for their websites.



But It's like pulling teeth to actually get this content!



We can all WIN the Google Game, but I can't do it by myself. You need to help by taking pics, writting up stories about the pics, create articles and blog postings, ect.

Here is an exercise for all of you reluctant marketers out there.



I have created a "BLOG" for every one of you and now its time to try to "push" these blogs out there.



I am actively loading these blogs onto the search engines and social bookmarking sites, ect.



What I would like all of you to do is to create an e-mail inviting all of your contacts to "follow" your blog.



Here is the link to my blog, I would like you all to go to the blog and "follow" me.



http://capecodvideosearch.blogspot.com/



Please leave a comment or two in the comments section of the blog.



This is what i'd like you to do with all of your e-mail contacts. I will also be posting the link to your blog on your social media networks.



The other thing you can do is find blogs of similar content to yours and leave comments and your urls on that blog site.



This will help spread the word about your blog to those of similar interests.

THIS IS IMPORTANT. Blogs are having a major impact on your rankings!



On the plus side this month:



Two new Clients



Pat Golinski, The Resurface Specialist 508-685-2685
 Joe G. Painting & Power Washing 508-566-0238



Pat and Joe have been very active in getting me what I need and that should gt them off to a good start!!



NEW Content listing:



Angela Philbrook, Cape Cod Title and Escrow, 508-744-7539



Trowbridge Property Services, 508-245-



The Chimney Pro, 508-241-0306



Hawhorne Domestics, 774-255-015

 http://www.thechimneypro.com/
http://www.trowbridgeproperty.com/
http://www.capecodtitleandescrow.com/
http://www.paintcapecodnow.com/
http://www.resurfacespecialist.com/
http://www.hawthornedomestics.com/

Angela sends me reprints of weekly Realestate news and a Mortgage recap

Cindi at Trowbridge just sent me before and after pics of a new stone driveway

Eddie, The Chimney Pro just published a newsletter and he sends me pics 2x a month

Christine of Hawthorne Domestics sends me pics of her Staff roster with a write up about the talent





All of these things will be made into multiple postings, video and add "presence" to their webpages!



How about the rest of you! Help me to help you.



Keep it simple for now, send me pics and stories and some subjects you want to blog about.



Please call me at 508-317-1806 to get the url of your blog so you can send out that e-mail!

Thanks

Mickey

508-317-1806

http://www.capecodvideosearch.com/

REPRINT by Mickey Lacasse
Cape Cod Video Search
508-317-1806

http://wwww.capecodvideosearch.com/

Attention web site owners! Sharing your content with the world just got a lot more simple. With Twitter’s launch of the Tweet Button, users can now share links directly from the page they’re on. Instead of copying and pasting the link into Twitter’s website, or shortening links, users only have to click the Tweet Button, which prompts a Tweet Box to appear. In this box is a shortened version of the link that will be tweeted. A click of the button and BAM! A tweet is born.

This simplified process means that Twitter users will be even more likely to share web content with all of their followers. Which, in turn, means even more traffic for web site owners. And don’t think this option is only available to corporate giants. Bloggers and small businesses, as well as those corporate giants, all have the same access to the Tweet Button. Copy and paste a few lines of code into your website and voila. You have a Tweet Button.



Cape Cod Video Search
508-317-1806

http://www.capecodvideosearch.com



A Tweet Button may be a web site owner’s answer to the traffic they’re looking for. Each time a web site is tweeted, other “suggested websites” appear for the user. Yours may be among those suggested websites. Yet another way to spread the word on your web site quickly and cheaply. Twitter has a growing list of websites which has adopted the Tweet Button. Make yours one of them.

Please leave your comments and links in the comments segment of this blog, and click the FOLLOW button to be alerted to all SEO postings in the future

Claiming your Facebook Places, Reprintm By Cape Cod Video Search

How to Claim Your Facebook Places


More… Facebook Twitter Digg PrintShareThis

By Tony Bradley, PC World

Reprint by Mickey Lacasse
Cape Cod video Search
508-317-1806

www.capecodvideosearch.comWbsite


If your business is a brick and mortar location that customers visit in person, odds are good that it will end up in Facebook Places whether you put it there or not. Even if you don't choose to take advantage of Facebook Places to promote business, you should still claim ownership of your place to ensure the information is accurate.

•How To Use Facebook Places 36712254 With half a billion Facebook members, odds are good that at least a few of them are your customers. That means there is a likelihood that someone will "check-in" to Facebook Places at your place of business and your establishment will have a Facebook Places page whether you intend to use it or not.



You don't have to bother claiming your Place. But, if it's going to be there anyway, you may as well at least manage and maintain the basic details. By claiming the Facebook Place you are able to edit the address, business hours, profile picture, contact information, and other settings such as designating admins authorized to alter the Places page.



If your Facebook Place doesn't exist yet, you can use the smartphone Facebook app to check-in at your business to create it. Once your business has a Facebook Place, there is a link at the bottom that says "Is this your business?" Click that to begin the verification process.



Claiming your Place requires some supporting evidence--so random strangers should be prevented from claiming your Facebook Place. Aside from basic information like the name, URL, and address of the business, the Claim Place page also asks for the Federal EIN (Employee Identification Number), and requires that you upload a scan of official documents.

You can choose from articles of certificate of incorporation, certificate of formation, local business license, or Better Business Bureau accreditation. Once you submit the necessary information, the Place still does not automatically become yours. You receive a message stating "Thanks, your inquiry has been forwarded to the Facebook Team." You also receive an e-mail confirming the submission and notifying you to "Stand by as we should be back with you soon."

According to the Facebook Help Center, you can also advertise your Facebook Place on Facebook. The Help Center FAQ explains "To advertise your Place, click "I want to advertise something I have on Facebook" in the ad creation flow and choose your Place from the drop-down menu."



Facebook Places is new to the location-based check-in game. Some elements--like the ability to target marketing at Facebook users who have only checked in to your business--don't exist yet (although I am fairly sure they will be tacked on sooner rather than later). However, you can target specials and promotions at Facebook users who "Like" your Facebook Place page.



I recommend that businesses embrace the location-based check-in concept and use it as a powerful tool for marketing and to build repeat customers. But, even if you don't plan to advertise your Facebook Place page, or target promotional specials at Facebook fans that have checked-in to your business, if the Facebook Place for your business is going to be out there anyway, you better take ownership of it and at least make sure the information it reflects is accurate.

Rprinted By
Cape Cod Video Search
508-317-1806

http://www.capecodvideosearch.com/

Advertising your blog, Reprint, by Cape Cod Video Search

Advertising you blog, Reprint, by Cape Cod Video Search




Cape Cod Video Search

508-317-1806

http://www.capeodvideosearch.com/







Everyday you update your blog. You write about your life and post it on your site. But no one reads them. Then you try writiting about latest technology and gadgets hoping that you will get some comments from readers on the next day but still, not many people comes to your site. But you still continue posting and updating your site everyday, every night. After some period, you realized that you need to promote and advertise your site but you don't know how.



Here I will share with you some tips on how to promote and get more readers to your site. I'm no expert in site advertising or marketing but I have some little knowledge that I want to share with you. :d



Join bloggers forum



Join and participate in bloggers forum or portals. Introduce yourself and brief politely about your site. Tell them what your site is about. I'm sure in every bloggers forum, there is a section where you can promote or show off your blog. Post something there.



Describe your blog and invite them to visit. If the forum admin enable signature in post (usually it is enable), put your site link in your signature. That way, peoples can see your site link when you post or reply someone's post on the forum.



Visit other blogs



You must start it first. Don't wait people come to your site. Visit other member's blog and drop them some comments about their blog posts. Don't give comments say something like, "Hey, nice site!" or "I love your site. Cool!" but give comments that relate to their posts. If they read your comment, they also will visit back to your site.



Another way is, if your post same like other people post, trackback their post. I assume you know how to use trackback. :p



Submit to Blog Directory/Topsites



There are many blog directories in the Internet. Submit your site to as many blog directories as you can. Almost of them are free but some of them you need to put HTML code on your site before your site been listed in their directory.



And join topsites too. If your site is on top rank, there will be more peoples now about your site.



Signature in Email



Put your site link in your email signature. So each time you send or reply email, the receiver will see it. So they'll know that you have a site and they will visit your site to see what your blog is about.



Join Exchange Link program



This program is a two way feedback. You put their site link on your site and they will put yours on their site. The system goes like that. Beside increase your page rank, it also can bring more peoples to your site.



Public Bookmarking



Submit your contents to any public book marking sites such del.icio.us or Furl, etc. There are many to list here. But make sure that you submit on specific topic or people will ignore it.



Submit to Search Engine



Submit your site link to popular search engine such as Google, Yahoo, etc. There are some sites that can submit your site to 20 search engines for free.



Ping your site



This is a must. Ping your site to Pingoat.com or Pingomatic.com each time you update your site. Both of them give the best ping-ing services.



Well, if you have make all these things I'm sure in one week or maybe less, you will have regular visitors that come to your site. But make sure you have good contents on your site or you will loose them one by one.

The last two items binging and posting the url to search engines I have done for all my clients and Im now starting a program to list them on social bookmarking sites, and blog directories.


Mickey Lacasse
Cape cod Video Search
508-317-1806

http://www.capecodvideosearch.com/

Developing a Website, Reprint by Cape Cod Video Search

508-317-1806

http://capecodvideosearch.com/

Developing a website is simple and can be done in a matter of days or weeks depending on the complexity of its back end systems. But, its promotion for wider public viewing through the search engines makes it a hard, time-consuming job. There are literally thousands of new websites every day but only a few make it to the top and fewer still are excellent moneymaking machines.




The difference between a excellent money making website and a normal webpage depends on how well optimized the website is and how well enabled it is for internet marketing purposes. Unless you are doing it for the fun of it, owning a website should be part of your overall business plot to maximize profits. Websites do this either directly (such as earning ad based revenues) or indirectly (promoting your products and services).



To achieve most favorable results from your website, you need to optimize it for simpler recognition by search engines. The more a website is recognized by search engines, the higher the rating it will achieve, which will result in more traffic. More traffic means more sales.



How websites achieve this higher rating and visibility is no magic. It is by sheer strategy and hard work. Here, we clarify some of the most vital strategies to apply.



1. Provide quality content. Your website must provide what people are looking for. Build keyword rich, quality and relevant content, updating it as often as possible. Internet marketing is about the quality and uniqueness of content and search engines recognize this. They provide higher ratings to websites that have fresh, keyword rich content that users will find relevant.



2. Excellent website design. Ease of navigation and content determines greatly how long a searcher will stay on the website. You want visitors to feel at ease when they visit your website. Things to look out for include; Make sure each page has a title tag with keywords on it. The content of the page must have the keywords repeated prominently for simpler picking by search engines. Build a site map for simpler navigation, organizing the web pages around their importance and on keywords. No one wants to waste time on a website where they can barely find the information they need. The same applies to search engines also.



3. Actively promote it. If you do not know how to market your website, engage the services of an internet-marketing professional. There are several ways to expose your website to the world. These include, linking it with other relevant websites. This way, people looking for the same information will land on it and so will search engines. You also need to submit it to directories. Directories list down and facilitate simpler searching of websites based on their content categories.



4. Be patient. Let your website grow organically and avoid use of black hat techniques to sell your website to the search engines. This will always rebound back on you and you will not like the results. Be patient, SEO and internet marketing are time-consuming activities.

Cape Cod Vidoe Search

                   508-317-1806

                                                    http://www.capecodvideosearch.com/

Gaining rankings in Local Search

Cape Cod Video Search

                                                                         508-317-1806   

                                                                                  http://www.capecodvideosearch.com/

Like it or not, if you are not showing up on “the map” you are losing new business opportunities every day. With more than 300 million searches a day in the U.S. alone, it’s likely that someone is looking for your business as you read this. The question is simple. Are they finding you, or are they finding your competitors in a local search?



Just the Facts on Local Search:

73% of all online activity is related to local content (Google)



82% of local searchers follow up with a phone call or show up on your doorstep (TMP/Comscore)



66% of Americans use local search to find local businesses (Comscore)



54% of Americans have replaced phone books (Yellow Pages & Business Directory) with internet and local search (Comscore)



43% of search engine users are seeking a local merchant with the intent of buying offline



41% of consumers say they use a location in their search – “Dentist in Chicago”



Yet only a jaw-dropping 9% of small businesses are happy with their internet marketing



If you are in the 91% majority, GetFoundLocal.com can help!







Local Search Marketing: What’s In It For You?



New Business! Getting Found in Local Search brings a steady stream of new customer’s 365 days a year



Return On Investment – Consider the “Lifetime Value” of one new customer, or the profit of one “big ticket” sale - many CCVS clients recuperate their investment from just one new customer



Listed in Online Maps such as Google, Yahoo & Bing – More than 90% of the total search market is controlled by the “Big 3” – You get found where your customers are looking



Save money on multiple Yellow Page listings



Total Reach and Coverage in the city/metro area your business serves – Add additional cities if needed



A Website is NOT required (but we can buid it for you) - See http://www.capecodvideosearch.com/
 for Website Development, Video Production, Blogging, Training Tools and Resources



Various levels of Inclusive Local Search Optimization to fit any budget