scneens N shutters *Summer & Winter

New video put together for Cape Cod Retractable Screens and Shutters.  Call Steve Daly for your FREE Estimate  508-539-3307.
http://www.screensnshutters.com/ and check ou our blog at  http:sdscreensnshutters.blogspot.com

Halloween at Studio 137 Salon Falmouth MA

New Halloween video for Studio 137 Salon located at the Falmouth Mall in Falmouth, MA.

Video produced by http://www.capecodvideosearch.com/

508-317-1806  Call for  FREE 1 hr consultation!

Why do "like Pages" influence rankings on the Searchg Engines

Why do people "like"Face Book pages, Reprint by Cape Cod Video Search


Reprint from WebProNews                                                               Cape Cod Video Search

                                                                                                               508-317-1806

                                                                                            http://www.capecodvideosearch.com/



I have been speaking to my clients about the importance of being a player in the SocialMedia Marketing Game. I create a business page on FB, link it to a twitter account, and link that to a linked-in page. I post information, pics and videos to their blog and use the blog to feed to their facebook page. I Re-tweet it on Twitter, ect.



The focus on Social Media sites when you first set up your page(s) is to create friends and followers.

Your blog should also be registered with the major search engines and social bookmarking sites.

Getting indexed is the 1st step in being found, and a blog that has followers and gets Comments is a blog that will succeed.



And LIKE all other things "Internet" CONTENT and its quality is King!

The higher the quality anbd intertest, will create more comments and will generate a higher ranking for the website that the blog is pointing back to.





Google has shared some results from recent research eMarketer conducted on consumers becoming friends/fans of brands on Facebook. According to these findings, close to half of Facebook users actually do "friend" brands (the term is technically "like" now), with 55% friending/liking zero brands.



eMarketer says that the biggest reason consumers are friending brands is for the possibility of discounts (25%). Brands might like the second reason even better though - to show others they support the brand (18%).



What makes you "like" a brand on Facebook? Please leave your thoughts in the comment section of this posting.



Cape Cod Video Search

508-317-1806

http://www.capecodvideosearch.com/   Please call to reveive a FREE 1 hour consultation

Gaining rankings in Local Search

Cape Cod Video Search

                                                                         508-317-1806   

                                                                                  http://www.capecodvideosearch.com/

Like it or not, if you are not showing up on “the map” you are losing new business opportunities every day. With more than 300 million searches a day in the U.S. alone, it’s likely that someone is looking for your business as you read this. The question is simple. Are they finding you, or are they finding your competitors in a local search?



Just the Facts on Local Search:

73% of all online activity is related to local content (Google)



82% of local searchers follow up with a phone call or show up on your doorstep (TMP/Comscore)



66% of Americans use local search to find local businesses (Comscore)



54% of Americans have replaced phone books (Yellow Pages & Business Directory) with internet and local search (Comscore)



43% of search engine users are seeking a local merchant with the intent of buying offline



41% of consumers say they use a location in their search – “Dentist in Chicago”



Yet only a jaw-dropping 9% of small businesses are happy with their internet marketing



If you are in the 91% majority, GetFoundLocal.com can help!







Local Search Marketing: What’s In It For You?



New Business! Getting Found in Local Search brings a steady stream of new customer’s 365 days a year



Return On Investment – Consider the “Lifetime Value” of one new customer, or the profit of one “big ticket” sale - many CCVS clients recuperate their investment from just one new customer



Listed in Online Maps such as Google, Yahoo & Bing – More than 90% of the total search market is controlled by the “Big 3” – You get found where your customers are looking



Save money on multiple Yellow Page listings



Total Reach and Coverage in the city/metro area your business serves – Add additional cities if needed



A Website is NOT required (but we can buid it for you) - See http://www.capecodvideosearch.com/
 for Website Development, Video Production, Blogging, Training Tools and Resources



Various levels of Inclusive Local Search Optimization to fit any budget

Winnig the Google Game, by Cape Cod Video Search

Winning the google Game (1st page results in Local Search)
Cape Cod Video Search has the answer to winning the google game! 508-317-1806 http://www.capecodvideosearch.com

1. Free business listings in relivent directories Do a google search for your different categories in your areas.list your business in all the directories that are referenced by the search engines.

2. Vidoe presentations uploaded to video sharing sites such as Youtube, Metecafe Yahoo, Google, ect. you can find up to 50 such sites for your videos. When you upload a video to youtube you can also add your video to the social media sites when you click on the SHARE button. I call this playing in the google sandbox.

3. Be ACTIVE in the social sharing sites.I start with google bloger, create a home and business page on facebook, then twitter and linked-in. there are loads more sites, but I consider these the go to sites.You can link all of these sites together so that when I do a blog posting I can use the share button to add the post to google reader, google buzz, and my facebook business page which automatically goes to my twitter page and then from twitter it will go to linked in.use your e-mail address files to create as many fans and folowers as you can. The SE"s are paying more and more attention to the social media sites and this has become a major part of my formula.The only difficult part of all of this is the time it will take you to do this. Thats wht my business is all about. I doo all the work and after the initial cost of $600.00 to create the above components for your business, I charge a reasonable $49.00 per month. A VERY reasonable cost for 1st page placement on the search results pages in LOCAL SEARCH!

Cape Cod Video Search*Face Book Marketing*reprint

Dummies Guide to Facebook Marketing By Martin Sejas (c) 2010

Video: The Best Social Media Video Ever

Unless you've been living under a rock for the past 4 years, you know how popular and widely used Facebook is today.

Just a couple of years ago, you had to relentlessly encourage family and friends to join this social networking website (shortly after others had convinced you to join). Nowadays, it's rare to find someone who hasn't got a Facebook account.

Cape Cod Video Search
508-317-1806

At last count, there were over 350 million users on Facebook and this number is continuing to grow. It overtook MySpace as the number 1 social networking website on the planet last year and is just behind Google when it comes to online traffic. You can then understand how important Facebook marketing has become for websites everywhere.

It's Not A Pitch Zone

The most important thing to remember about social media is that it is not a place to blatantly and endlessly pitch your product or service. If you do this, then you will not get any favors from social media users, will get largely ignored and even receive bad reviews.

Social media is actually used for building relationships with potential clients in the market. There are a number of ways you can do this:

• you can post helpful information (links) that helps them solve a problem.

• you can personally chat with them to assist them.

• you can create content addressing the needs of users and post it.

The bottom line is that you want to be seen as genuine and helpful. This way, word can get out that you're the real deal and before you know it, people will become interested in what you have to provide in terms of products and services.

Of course, the things you share on social networking sites such as Facebook shouldn't be the nitty gritty stuff that you have to offer. You should share helpful information in the form of teasers that will interest people enough to ask and wonder if there's more. Offering free stuff is great for getting attention too.

How To Market On Facebook

The great thing about Facebook is that from the outset, it has encouraged all users to use the website as a means of sharing information and marketing whatever they please. As a result, it has developed many ways for users to do this. You are not obliged to use every single one of them, but a combination of them can only improve your Facebook marketing.

Pages

This is probably THE marketing tool out there on Facebook. On its website Facebook describes Pages as "a public Profile that enables you to share your business and products with Facebook users." It is specifically designed for promoting a business and everything it has to provide. People can then become a Fan of your page and when they do this, they let their friends know that they've become a Fan of your page via their News Feed. The potential for your Page to gain a lot of popularity in a small period of time is great.

Of course, it's all dependent on the content you give out for people to use. You need to show them a reason to become a Fan of your Page as well as a reason for staying on.

Events

Create events to be held at a certain date and time. Depending on your type of business, you can create one for a local or international audience. It can be any one of the following:

• seminar: It should be introductory and free but you could promote a paid one too.

• webinar: A seminar conducted online which anyone in the world can join.

• product/service launch: If you are about to launch a product or service, this is a way to gain attention.

The best part about creating an event on Facebook is that it can go viral, and before you know it, people will be attending your event in droves.

Advertising

Finally, about a year ago, Facebook introduced an advertising service where people can put ads promoting their website or their Facebook Page and they pay per click (PPC) or impression (CPM). It works in a similar way to Google Adwords.

You can target your ads to certain geographical locations but in addition, given the nature of Facebook, you can attach your ads to social actions. For example, if you were a wedding photographer and wanted to promote your services, your ads could be set up to appear only to females between the ages of 24 and 30 and whose relationship statuses indicate they are engaged.

It must be noted, however, that Facebook Advertising is still in beta mode which means that it will only improve in the near future.

Cape Cod Video Search

http://www.capecodvideosearch.com

Embrace Facebook

If you want to market your website online, you would be absolutely nuts not to use Facebook marketing as one of your key strategies. Just be careful not to get caught up in it too much because it can become a very time consuming activity.

Driving Traffic to your site, Cape Cod Video Search.com

How to Improve Website Traffic

* By Matthew Henderson
* Published 01/28/2009
* General
* Rating: *****

Matthew Henderson*reprint*

Matt Henderson, owner of MyOnlineSuccess.com, is an affiliate internet marketing coach. As an affiliate marketing guide for beginners, let Matt show you the same system he uses to make money with affiliate programs when you visit http://www.myonlinesuccess.com.
View all articles by Matthew Henderson
There are 3 main ways to improve website traffic. They are: Visibility, accessibility, maintenance. Each of these brings something to the tally, but when combined, they provide a website owner with about the best net he can cast in the world of potential site visitors.

How do these aspects work and how do they work together to improve website traffic? Well, it all rests upon a simple premise:

A website doesn't exist suspended in a vacuum. Websites are part of a dynamic and trend-changing world. The biggest mistake site owners make is that they leave the site to fend off for itself once they have created it.

How is this bad? Look at it this way.



Sites need to be visible, accessible, and well maintained. And most important, a website needs traffic to make sales. By not updating your site and by leaving it to 'die' a slow death in the back alleys of cyberspace, you aren't doing anything to improve website traffic and to help your site survive.

Your site needs to be visible in search engine pages; it needs to be easily accessed; and it needs to be maintained to provide a contributive experience for the visitor.

Think of it as a garden. If you don't prune and weed (i.e., maintenance), the road to the garden will be overgrown and no one will be able to get into the garden (i.e., accessibility).

Once your entry path has disappeared behind a maze of plants and weeds, nobody will even see it and everyone will bypass it without even knowing it is there (visibility).

With these 3 aspects in mind, here are a few tips and pointers as to how you can maintain the accessibility and visibility of your website in cyberspace and improve website traffic to make sure that you are getting traffic and visitors regularly.

- Keywords
Choosing the correct keywords are vital in order to improve website traffic. It pays to choose keywords carefully, because it is based on those same keywords that your site may or may not come up listed in a search engine page.

Figure out which keywords are best associated with your website. You also need to think of how people may think of your site, and thus decide which keywords they are most apt to use.

Next, run the keywords in a search engine to decide if they are good or not (based on the results you get). Find out the ones that are most relevant and apply them to your website.

- Directories
A lot of people underestimate the traffic-sending power of Internet directories. While not as popular as search engines, this is a sure way to improve website traffic.

Furthermore, being listed in directories help to boost your search engine result placement, which will definitely improve website traffic.

- SEO optimization
There are many ways to make sure that your website is optimized for search engines, too many to be listed here as a matter of fact. But through properly optimizing your website you are sure to improve website traffic.

- Pages
Make sure your pages are good and ready to be viewed. This is as simple but many times overlooked way to improve website traffic. A good tip where pages are concerned is to title each page separately. Adding unique descriptions for each page also helps here, as then the site is not seen as a big bundle
of same titled and described pages.

-Open Directory Project
The Open Directory Project is a place that a lot of people don't deign to pay attention to. However this can be a good way to improve website traffic by increasing your visibility.

- Yahoo directory
The Yahoo directory is another good directory that is sure to improve your website traffic. destination many surfers check, so being placed there is always good.

- PPC search engine advertising
If you are looking for traffic, then ppc advertising is a sure fire way to improve website traffic fast. Just make sure you study up a little about it before you jump in.

- Provide good content
People usually search for information. Try to satisfy this need and you could win much traffic. Aim for unique, relevant content.

- Update content regularly
Keep content fresh and always try to have something new, even if just a little tidbit, for your visitors. The search engines love fresh new content and the reward you with increased traffic to your website.

- Have a blog and update regularly
The easiest way to improve website traffic is to have a blog and to update it regularly. Making use of the RSS feed will also encourage people to remain in touch with your site and ultimately to come back again and again.

- Use appropriate keywords for images
If you are using graphics, make sure to label them with an appropriate keyword or name. A lot of people use Google images and an image can thus lead a visitor to your site. This is not a big traffic getter, but making use of every little thing will definitely improve website traffic.

- Check your pages on engines regularly
Do a check on yourself periodically. This way you will know if viewers are getting the same thing you are trying to convey.

- Banner ads optimize traffic
Many people see banner advertising as dead, but not so. The biggest hurdle is that most website owners don't know how to devise a good banner. Many wise marketers are still using banner ads to effectively improve website traffic.

- Build a list
Once you get someone to visit your site, try to ensure that the visitor comes back again in the future. You can do this by collecting the visitors name and email address so you can stay in touch and send them future offers. This is one of the most effective ways to not only improve website traffic, but also to maximize your imcome.

- Link exchange
Exchange links for more visibility, gain credibility and naturally to improve your website traffic.

- Email signatures
Make use of your email signature to spread the word about your site. It is also a very good opportunity to brand yourself, giving people a glimpse of what they'd see at your site.

- Write articles
Another way to improve website traffic is to write and submit newsletters and articles. These will always provide you with a way of linking back to your site as well as a window where you can promote your website in a nutshell.

- Press Releases
Many webmasters still have not figured out the importance of press releases and how they can improve website traffic. By writing one or two effective press releases per month you can definitely improve your websites visibility in ways that you just cannot accomplish otherwise.

Keep in mind, you can't just build a site and walk away. Traffic is necessary for sales and these are all very effective ways to improve website traffic. Naturally, the more you do the more results you will see.

Mickey Lacasse, Cape Cod Video Search 508-317-1806

http://www.capecodvideosearch.com

The Meat & Potatoes of SEO

On Page: tittle tags, meta tags, keywords, and keyword density in Content.
Relative, interesting, changing content.
Load Speed

Off Page: Video links, maps listings, Internet directory listings, back links
linked social media pages.

Cape Cod video Search provides the complete answer to SUCCESS in LOCAL SEARCH.