Monthly Newsletter for Cape Cod Video Search, By Mickey Lacasse

Happy Halloween!




Oh Sorry that was Sunday!

Cape Cod Video Search
508-317-1806

http://www.capecodvideosearch.com/


Today is the start of a new month, which means new opportunities to

advertise your businesses on The Web.!

Here is what I do every month for each of you.(there's more but I don't have enough paper)

(please feel free to ask questions later.)

1. update your g-mail account.



2. make new friends on your social media networks,



3. Update your free business listings in the most important sites, like Merchant Circle.



4. Create new FREE business listings for each business in directories and social bookmarking sites.



5. Create Blog Postings to feed out to your network



For those of You that have been active in sending in pics and text related to the pic,

I was able to do a little more for.



New videos were created for 6 of my clients, Their blog postings became more interesting.

Social media networks were able to host client created content and those videos.



In short, sending in pics, ect made their account more "active", therefore more productive.



Please feel free to call ME to talk about how WE can do better.



I would like to go over a point that can have a huge impact on your website ranking.



As I've said all along, their is a major difference betweet ON PAGE and OFF PAGE optimization.



If I built your site, both ON/OFF page work is done each month. I add videos, pics, ect.

Make some minor changes in text and keywords, ect. This work, on page, makes the site

new & exciting to the webcrawlers.



If you have your own webmaster, these jobs revert to your relationship with/him/her.



The videos, pics, text & keyword management are in his court.



I will provide the video files, ect.



In discussing this with potential clients I try to make this clear to the business owner.



In short if your site is lacking in what it needs, it will take a lot longer and more work to get



you moved up in the rankings. I've seen recently websites that were not even registered with the major



search engines. NO CHANCE A GOOD RANKING WILL BE REACHED!!!



What will show up are the references that I post in sites such as Merchant Circle, google maps,

yahoo and bing maps, and over time your website itself, because the 1st thing I do for a URL

is REGISTER it in over 300 search engines, including the 15 most popular, with GOOGLE at the top of that list.



For the month of November, please concentrate on written referals on the work you do, from your clients.

a keyword list for your business.

pics of before/after projects (and your commentary)



BLOGGING



I did several blogs for clients over the weekend releated to the coming winter.



Because I included search terms in the title and because the blog was posted on Merchants Circle, The post appeared the next day.



I searched "winterizing your home on Cape Cod"



I did this for one of my electricians.



On the search page were three references to the article

which included links back to the blog and to his website.

There was also a listing for one of the videos I did for his company.



So anyone searching for information about this type of project also got to see

the information about my client. NICE!!!



How about you! Use your imagination!



Have a great month, Kids!

Mickey Lacasse
Cape Cod Video Search
508-317-1806

http:://www.capecodvideosearch.com




PS: please forward a copy of this newsletter to your webmaster so you can discuss the services he is willing to provide for you.

Marketing Tips, On/Off Line, Reprint by Cape Cod Video Search

REPRINT BY Mickey Lacasse

Cape Cod Video Search
508-317-1806

http://www.capecodvideosearch.com/

10 Heavy Duty Online Sales Grabbers

Copyright © Stone Evans, The Home Biz Guy



1. Give your prospects extra incentives so they will

order quicker. It could be free shipping, a faster

shipping option, free gift wrapping, etc.



2. Make your small business look big on the world

wide web. Design your web site using professional

graphics, ordering systems, organized layouts, etc.



3. Attract a lot more customers by giving them clear

ordering instructions. Give them all the information

they need so they can complete their order easily.



4. Give your customers buying incentives so they'll

make repeat purchases. Offer them discounts, free

gifts, bonus points, etc.



5. Tell people about your site whenever you get a

chance. Those people will tell other people and so

on. It's a cheap way to multiply your advertising.



6. Write and send press releases for your web site.

Use a strong headlines, make it newsworthy, and

tell the journalist why their readers would like it.



7. Use a lot of headlines on your web site and ezine.

Some types of headlines are free offers, questions,

problem solvers, sales, and statistics.



8. Design graphics, templates, buttons and banner

ads for other sites. Allow people to use them in

exchange for your web link on their home page.



9. Use time saving promotional software. You can

automate your search engine submissions, posting

to online classified sites, etc.



10. Advertise your online business by dressing in

clothes that are imprinted with your ad. It could be

a T-shirt, ball cap, coat, etc.



Call for your FREE 1 hr consultation at 508-317-1806


Cape Cod Video Search


508-317-1806

http://www.capecodvideosearch.com/

Facebook Updates have an effect on rankings and search, REPRINT

REPRINT by Mickey Lacasse, Cape Cod Video Search
                                         508-317-1806


                                                 http://www.capecodvideosearch.com/

Facebook announced a few Platform updates, including updates to the Live Stream Plugin, "liked" articles appearing in search results, and improvements to real-time updates.



The second one is in line with a feature the company was testing that we mentioned recently. "Consistent with how we treat other Open Graph object types, we’ve introduced the ability to see articles shared by your friends in the search typeahead," says Facebook's Namita Gupta. "For instance, if your friend clicks 'Like' on an article at a news site, the article will appear in your News Feed and can now also surface in the search typeahead."



Is Facebook becoming more of a factor in search? Share your thoughts.



The results, as AllFacebook described upon finding the feature being tested, showed content based on the number of likes and the number of friends who liked the particular object. "The search results have now become dramatically more relevant with the inclusion of recent news articles, something that previously wasn't accessible via Facebook's open graph search results," AllFacebook's Nick O'Neill had said. "Currently, the search results only appear within the drop down from Facebook’s search box, however I’d assume that this will eventually shift to Facebook's search area, which has yet to undergo a significant overhaul."

Either way, there is clearly a direct connection between likes and search now. It's essentially Facebook's version of PageRank.



Search Marketing Implications



The most important thing to keep in mind here is something that has always been true about doing well in search: create good content. If you create compelling content, people will like it and if they use Facebook, they will "like" it. Considering Facebook has over half a billion users, that has pretty big implications.



Facebook has one major thing going for it that search engines don't - the ability to make content go viral. The more people "like" a piece of content, the more people will share it with others, and the more potential "likes" it can get. The more "likes" it gets, the more it will be exposed through Facebook search.



I can tell you that "likes" are a lot easier to get than links. If for no other reason, it is just much easier to hit a button to "like" a piece of content than it is to reference it in a blog post - and the majority of people probably aren't bloggers. This has huge potential as long as people continue to use Facebook, and those people actually use the Facebook search box.



The biggest obstacle here as far as Facebook-based search marketing, is that people generally don't think of Facebook as a place to search for content. However, the more relevant content they see in those times they do use the search box, the more likely they are to use that search box more in the future. Facebook has already been growing in terms of search market share. This is going to be a very important thing to keep an eye on.



If you haven't spent much time on a Facebook strategy, now's probably a good time to start thinking a little harder about it. Don't have a blog? You may want to reconsider.



Things get even more interesting when you consider Facebook Places as part of the equation, as well as examples of "liking" physical objects (products). Facebook has big plans for Facebook Credits, which could conceivably become a PayPal-like option used for online purchases all over the web. How attractive do you think it will be for consumers to simply have to log-in via Facebook to make a purchase rather than complete some long form with their credit card info every time they want to make a purchase? How critical will a Facebook strategy be at that point?



Remember, Facebook also just released that Page discovery tool, which should prove great for Page "likes".



As far as the other updates...









"We recently began supporting real-time updates for page updates and the following object property types: relationship status, significant other, timezone and locale," adds Gupta. "To support developers building with users' location data, we've also introduced the ability to subscribe to check-ins. Like all objects available via subscriptions, developers can only retrieve updates to check-in data after a user has the granted permission."



Facebook is rolling out the Live Stream plugin for all new and existing apps, as a way "to be more consistent with users’ expectations and other social plugins." All posts can now be seen in real-time by other people viewing the Live Stream. Facebook is also adding the option for users not to share their comments on Facebook. In addition, it now supports multiple Live Streams on one site by specifying a URL, which will link status updates to their respective pages.

Reprinted by Cape Cod Video Search
                          508-317-1806
http://www.capecodvideosearch.com/

REPRINT The Changing Face of Social Media Marketing

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Cape Cod Video Search
508-317-1806

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Thursday, September 23, 2010



Facebook May Have an Edge Over Google in Mobile, Despite Android



The Facebook/Google competition is getting more and more interesting. Last week, we talked about Google's social plans and what "Google Me" will actually be. Basically, what it comes down to is that it will not be a new social network, but rather a "social layer" added to existing Google products.



I made the case that "Google Me" is probably already bigger than Facebook, based on Google's existing products, and that if the company gets the social integration right, it could be a huge for capturing social media attention. Within that article, I made the point that Google has advantages like a browser and two operating systems (Chrome OS and Android).



Who has the competitive edge in social: Google or Facebook?
 what you think  http://capecodvideosearch.blogspot.com/

While I still think these are advantages in some ways, after reading what Mark Zuckerberg had to say about the company's mobile strategy, I'm not sure just how big of an advantage these operating systems are after all, with regards to Google competing with Facebook for social attention. Essentially, Facebook's plan is to be on every device, and build deeper integration into as many devices as possible by working with manufacturers and carriers. Here are some highlight quotes from Zuckerberg from his interview with TechCrunch:



"Our strategy is very horizontal. We’re trying to build a social layer for everything. Basically we're trying to make it so that every app everywhere can be social whether it's on the web, or mobile, or other devices. So inherently our whole approach has to be a breadth-first approach rather than a depth-first one."



"Our role is to be a platform for making all of these apps more social, and it’s kind of an extension of what we see happening on the web, with the exception of mobile, which I think will be even more important than the web in a few years – maybe even sooner. "



"The web is only at one and a half billion people whereas everyone is going to have a phone and all the phones are going to be smartphones. So our strategy is that we want to go wherever people are building apps so we can make all of those apps social if they want that."






"We can do a single sign-on if we do a good integration with a phone, rather than just doing something where you go to an app and it’s automatically social or having to sign into each app individually. Those are the two options on the web. Why not for mobile? Just make it so that you log into your phone once, and then everything that you do on your phone is social."



Zuckerberg also implies that neither a browser nor an operating system are part of Facebook's strategy. In terms of mobile, why should they be, if they can get "deeper integration" in every existing device - in those operating systems? Facebook is already getting deep integration on Android phones through things like contact sync.



Of course Google can try a similar strategy of getting deeper integration on more devices with its various products, beyond Android (it's done pretty well with that in terms of search already), but it might have a harder time than Facebook when it comes to offerings from companies like Apple and Microsoft. In fact, Google's own Android will likely help Facebook with its strategy, thanks to its "openness".

If Facebook can dominate mobile in the same way its dominating the web - terms of of simply having a presence everywhere - it is going to be hard to contend with for social. While Google does have Android and can always do any kind of Google integration it wants to with that (as well as with Chrome and Chrome OS), manufacturers and carriers utilizing Android may still feel it necessary to include that deep Facebook integration, whether Google likes it or not.



One other potentially huge factor in this whole thing is Facebook Credits. According to a New York Times article, citing information from Inside Network, the market for Facebook Credits is expected to reach $835 million this year, and it's really just getting started. As the article points out, Credits could one day extend beyond just apps on Facebook itself, just as Facebook has extended itself across the web. You can sign into many sites with your Facebook account. Why not pay with it? That's just speculation at this point, but the possibility is very real. This could make payments a lot simpler for users, especially on mobile. It could be huge for e-commerce - another area in which Google may find itself competing with Facebook.

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Cape Cod Video Search
508-317-1806